Goodbye Hudl. Hello Electronic Arts.

“When one door closes, another one opens”

Today is my last day at Hudl and I am full of mixed emotions. On the one hand, I’m leaving behind some of the best people I’ve ever worked with and the best company I’ve ever worked for. And on the other I’m so incredibly excited about joining EA. Being a part of the video games industry has always been a dream of mine, and I will be joining the biggest and best in the business!


I will always look back at my time at Hudl as a major milestone in my career and such a unique opportunity. When I started Hudl in May 2015, there were 221 employees across the USA and UK. Hudl had recently acquired Replay Analysis in London, Ubersense in Boston and only a few weeks after I started Sportstec was acquired. Hudl is now over 1,000 employees across 14 countries and what a learning curve that has been for me as a Recruiter.

That learning curve included adapting from a recruitment agency to an internal talent function, building teams in departments I’d never worked with before (marketing, business development, support, sales, finance, advertising to name a few) and in countries I had never recruited in before (e.g. USA, Canada, Brazil, France, The Netherlands, Germany, Spain and Australia).

Hudl has a strong culture and a high bar when it comes to hiring which means I’ve rarely come across someone where I’ve thought, “why did we hire them?” The London and UK team are a great bunch of people and so much success still lies ahead. They have quite a few open roles right now which I have listed at the bottom of this blog post.

Thanks Hudl, my time here was truly awesome.


I will be starting at EA’s Guildford office on Monday September 11th and I’m so freaking excited! If you know me well then you’ll know how passionate I am about video games and the industry, I can’t wait to get started.

Initially, I will be helping to build 3 studios across the UK and Sweden: DICECriterionand Ghost. These studios have created some incredible games and IP’s over the years, including Star Wars Battlefront, Battlefield, Need For Speed, Burnout and Mirror’s Edge. DICE also created the Frostbite game engine which powers other games such as FIFA, Mass Effect and Plants vs Zombies. I’ll also be on the hunt for a Senior Director for FIFA Global Brand Management for EA’s Vancouver office.

There’s a ton of new challenges ahead. Building teams in a new industry, new roles, new locations and all in the biggest company I’ve ever been a part of.

Thanks EA, I can’t wait to be a part of it all.

Hudl London Jobs

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