Consultancy: Know When To Not Give Your Client a Horse

A similar situation happened to me again recently, so I felt it worth while to reblog this post

Joe Burridge

Henry Ford – “If I had asked people what they wanted, they would have said faster horses”

Why do people use your services?

The answer should be, because you know more about what you do more than that other person. If this is true for yourself, you become the highly acclaimed Consultant.

You should always think of yourself as a consultant and take pride in what you do. Whether you’re a barista, physiotherapist or recruiter, you should know more about what you do than the costumer/client/candidate who comes through the door. You need to be a valuable asset to that person’s life or you’re just not worth the money.

The customer is not always right. And the reason being is that you know more about what they want from your services, than they do. Henry Ford realised that what people needed is a new mode of transport instead of…

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