Wimbledon’s Big Data Innovation

Andy Murray – “Everybody always talks about the pressure of playing at Wimbledon, how tough it is, but the people watching make it so much easier to play”

It’s tha time of the year when the world looks to the tiny of corner of London that is Wimbledon for some world class racquet banter.

I recently guest blogged for Salt (www.welovesalt.com) on how IBM’s Big Data Platform, ‘Wimbledon Social Command Centre’, is transforming the consumer experience at Wimbledon this year.

See more here: http://www.welovesalt.com/blog/wimbledon-s-big-data-approach-to-digital-engagement-blog-41854113384

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